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Effective social media management comes down to planning and process - here are some tips. 

To mark the option's one-year anniversary, Twitter has released new data on the effectiveness of their 'First View' video ads. 

The effectiveness of your content is not simply about what you say, but how you say it. 

Facebook recently announced a new option to post vacant positions on your Page - here's how to use it. 

Instagram is reportedly testing out new partner tags for sponsored posts.

YouTube has reported that people are now watching a billion hours of content on their platform every single day.

Here are five easy to use, free image editing tools that can help you create better visual content for your social posts.

This infographic outlines Google's key search algorithm updates of 2016. 

What types of information are the most important to consumers when they make a purchase decision? Contributor Isabella Andersen examines in this post.

Facebook's Reactions have now been available for a year - so how are they being used and what insights can they provide?