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There has been a great deal of talk around video metrics on social media, such as average view time, completion rate, etc. But really, companies should be focused more on the [...]

Is it time to invest in a social media team? If you can tick even a few of these boxes, the changes are high.

Google ruined content marketing. How? Contributor Chad Pollitt explains in this post.

In a new Social Zoom Factor Podcast, Pam Moore looks at why brands need to use data to build better human connections.

Google’s latest Penguin update is now operating on a real-time basis - and anyone looking to boost their SEO needs to pay attention.

Facebook will soon release it's long-awaited Facebook at Work business tool, according to latest reports. 

Twitter’s looking to play its part in the upcoming Presidential Election, with a new automated system now in place to help people register to add their voice.

 Periscope's looking to boost their broadcaster engagement with a new Periscope VIP program which will offer rewards to users based on various goals and metrics.

Twitter has released new data and tips on how brands can maximize their holiday campaigns on the platform.

LinkedIn offers a huge opportunity to connect with a massive professional population - but how you reach out to people is just as important as why.