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How can you improve your SaaS marketing strategy? Contributor Barry Feldman offers some key tips in this post. 

The use of ad blockers is on the rise, but the ad options within social media platforms may provide a way to avoid such tools.

Instagram takeovers provide an opportunity to establish new business partnerships while also generating great, engaging content.  

Establishing yourself as a thought leader can provide significant benefits - but it's not for everyone.

Here's an updated listing of all the optimal image size requirements for the major social platforms. 

BuzzSumo released a new study of Facebook Page reach, which shows a significant decline since January 2017. 

What drives people to make a purchase? Bryan Kramer looks at the psychology of selling in this post.

YouTube has announced a full roll-out of their desktop redesign, an update for their mobile app and a new logo.

Social media marketing offers a range of opportunities, but there are also brand risks to consider. Here are some tips to help keep your business safe.

This new infographic provides an overview of Facebook reactions use - which is still well behind overall Likes, but is on the rise.