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Twitter have quietly announced two new updates to help build live-stream viewership and get more out of TweetDeck.

Facebook has unveiled a range of improvements to their Messenger for Business options with the release of Messenger Platform 1.2.

Instagram has released it's user-controlled comment filtering tool to all users in an effort to combat on-platform abuse.

With more competition in the market, Snapchat could soon see a major overhaul, with it's ephemeral content focus likely to be reduced.

Measuring ROI provides proof of whether your marketing efforts are working or not, and based on this data, you can change your marketing strategies to maximize ROI and achieve the desired [...]

Here are some key tips on how to utilize the power of social media to boost your professional profile.

Social Media Today contributor and Socialtyze CEO John Bohan recently took a moment to analyze what these developments mean for marketers on [...]

This infographic from Salesforce outlines how to use YouTube in your content marketing to drive engagement and conversions.

Although Facebook ads are great, many still struggle to fully grasp the extent of the platform's targeting capabilities and put them into practice. 

Does your business have a digital marketing strategy? Here are some notes on how to develop one, and why you need to.