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In a new Social Zoom Factor podcast, Pam Moore looks at the many benefits of Google Analytics data, and how to use it to advantage.

What you say in images matters more than you might think - here are some tips on how to pick the best images to pair with your written content.

Snapchat versus Instagram Stories - which is better for your brand? Here's an overview of the key considerations.

This new tools enables you to convert text-based blog posts into video, which can help generate more engagement on social.

Having a social media strategy is crucial if you're going to maximize your time, investment and effort. Here are seven core strategy tips. 

Native GIFs, Page listings on personal profiles, removal of link preview editing - these and more in our latest Facebook testing update.

What are the key metrics purpose-driven organizations need to track - and how can they do so? Here are some tips.

If you want to start your new business venture off on the right foot, you need to cover the essentials of communication.

Instagram has added the ability to reply to Stories content with a photo or video.

This new infographic outlines the key elements of a modern marketer - part artist and part scientist.