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Facebook's adding some new tools to enhance their Dynamic retargeting ads.

Facebook has added some new interactive tools, including animated emoji responses, to Messenger video chats.

User-generated content can generate significantly better results amongst Millennial audiences. Here are some key examples. 

Facebook's giving some Pages an option to add embedded text to their Page cover photos.

Facebook beacons can make your social media marketing easier and more effective.

This infographic outlines the key elements of why content marketing is a successful tactic, and how it works. 

Emotional resonant video content can generate great audience response. Here are some key tips on how to generate more emotion.

Your online presence is an essential part of your small business’s success. Keep these ten tips in mind as you launch your business or give your online reputation a revamp. 

Collaborating with industry experts can give your content the edge it needs. Here are some tools to help. 

Here are some key tips to help ensure you're making the most of your social media marketing efforts.