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Twitter's adding new ways to collect data on your interests, along with new options for you to control how such insights are used.

There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns. 

Social is becoming more pay-to-play, but organic engagement is still important. 

If you're looking to generate more engagement with your social presence, here are some simple tips to implement. 

Contributor Karen Yankovich outlines five reasons why LinkedIn is a critical business platform. 

Success in social is largely about finding your brand voice - here are some tips on how to do just that.

Instagram has added new, Snapchat-like selfie masks to Instagram Stories, along with a range of other creative options.

Social media monitoring is a key component in maximizing customer satisfaction in the modern, connected age. 

Pinterest is adding another element to it's visual discovery options, adding visually similar Promoted Pins to search results.

Quizzes can be a great way to generate more engagement with your content, and connection with your audience.