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Looking to up your Twitter game? Here are eight tactics to help elevate your tweets. 

LinkedIn recently announced some new, powerful advertising tools which are worth consideration.

Facebook Live offers an new opportunity to connect with your audience - here are some key tips on how to use that capacity to advantage.

Looking to boost your social engagement? Here are four tools that can help.

Here are four key benefits of social media marketing for small businesses.

Snap Inc. has released it's first earnings report. And the news is not great.

Snapchat has added a new set of creative tools, including limitless snaps and looping videos. 

Contributor Lucy Rendler-Kaplan outlined nine key steps in an effective content strategy.

Pinterest is adding new search capacity to their Lens tool, while Lens can also now scan QR codes.

Instagram Stories already has more users than Snapchat, and there are some clear reasons why Instagram is winning out.