Business Tips

AdEspresso recently conducted a deep dive into the factors that influenced Instagram’s CPC in 2017 and made some interesting discoveries about what really determines your ad spend.

Make sure your YouTube channel is optimized for more views and engagement.

This infographic outlines a few of the best marketing tools used in 2017.

Facebook has released its new video chat app Bonfire to users in Denmark as part of expanded testing.

Here are seven commonly overlooked, yet totally free, ways to help boost the reach and promotion of your content.

Facebook has announced a new set of regulations on the types of content that are not eligible for promotion on their network. 

Bloggers are often overlooked by brands trying to create an influencer strategy, but they can extend the life of your promotions and help you reach your audience in a more effective way.

This new infographic highlights some key YouTube usage stats and trends to keep in mind.

Facebook has announced that they’re merging the functionalities of Ads Manager and Power Editor into a new, integrated tool.

Here are five tips to help businesses deal with negative feedback submitted via social channels.