Business Tips

Influencer marketing is on the rise, so how can you become an influencer yourself and maximize the benefits?

This infographic outlines all the must-have features for a successful local business website.

Your Facebook app is about to get noisier, with Facebook videos switching to 'sound on' be default.

A new report has shown that the majority of Snapchat users skip ad content on the platform, adding the challenges facing Snap Inc.

Emojis can be an effective way to boost your marketing efforts - when used well. 

A new report shows people are sharing fewer personal updates on Facebook, but personal updates are generating more engagement.

Human-centric marketing is here to stay, and if you don’t find ways to make your customers feel special and validated, you'll lose them to a company that does.

Going the extra mile to reach out to your social media fans can have a significant impact on your brand-building and engagement efforts.

YouTube has announced a new set of original programming for YouTube Kids, which is a significant move for the future of online video content.

While there are many social analytics tools, the data provided by the platforms themselves offers significant value.