Business Tips

We all want to be human brands, and being relaxed enough to laugh at ourselves every once in a while adds to that connective, relatable element.

Twitter, Facebook and Instagram are all testing some small, but important, refinements to their systems.

Snapchat has announced a major new update with the addition of a new 'Memories' section for saved Snaps.

New research has shown that video content on Facebook - particularly live video content - is generating significantly more reach than other post types.

By following these Instagram best practices, you'll be able to maximize the platform's potential as a marketing tool and not just a social network.

Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible. 

SlideShare is a platform with a heap of potential, particularly for B2B brands. In this post, contributor Kevin Ho explains how Wishpond have maximized their SlideShare success. 

A new report has shown that Snapchat is seeing significant growth amongst users aged over 35 - will it lose it's "cool" appeal as a result?

While there's a lot of hype around platforms like Snapchat and Instagram, these are often not effective outreach options for B2B brands.  

Before jumping into paid social, business owners need to spend some serious time determining their strategy, budget, and ultimate goals for turning clicks into conversions.