Business Tips

YouTube has launched a new app called 'YouTube Director' which guides businesses through the process of creating a great YouTube video.

Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.

Facebook has introduced a set of new tools to help advertisers better connect their Facebook ad efforts with consumers' offline actions. 

While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to [...]

Pinterest advertising is gaining steam - now is a good time to see how Promoted Pin campaigns can move your business forward.

What are the hottest landing page trends we’ve seen in 2016? Contributor Jordan Lore examines in this post.

Pinterest is adding its own version of custom targeting options, enabling advertisers to reach more focused, specific audiences with their ads.

Omnichannel marketing is important, but do we all know what omnichannel means or what it looks like in practice? 

In a new podcast, Jordgen Sundberg speaks with Keren Lerner of design agency Top Left Design to discuss effective website design. 

Many people argue that social media hasn’t kept up within the healthcare industry because it's massive and structurally resistant to change, but the truth is that healthcare is a [...]