Business Tips

Facebook's testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store

Snapchat holds significant sway with auto-buyers - this infographic outlines the opportunities for the automotive sector.

Are you making these common social media marketing mistakes?

Looking to maximize the potential of your content efforts? Here are some tips from contributor Ann Smarty.

In a new Social Zoom Factor podcast, Pam Moore looks at the importance of personal branding in the modern business process.

This infographic provides an overview of some key visual content ideas which can help boost your digital marketing efforts.

LinkedIn has announced a new update for their search feature which could provide significant help in boosting your on-platform presence.

Facebook can have a significant influence on travel plans, and as such, it's important for hotels to have a Facebook strategy.

Who were the top performing media publishers on social media last month? Shareablee has the data.

Snap Inc.. has released its Q2 earnings results - and they failed to impress the market.