Business Tips

Why do people engage on social media - and how can you use that to advantage? Contributor Melonie Dodaro explains.

Snapchat will let brands purchase 3D World Lenses as a new, interactive ad option.

Pinterest has launched a new, interactive haunted house to promote Halloween ideas.

In a new post, Barry Feldman provides an overview of the value of your welcome e-mail series for new sign-ups. 

Using consumer-generated content can help boost your social media marketing efforts. 

Planning your social media strategy is key to maximizing performance and effort. Here are some tips on how to do it.

In a new 'Social Zoom Factor' podcast, Pam Moore looks at the importance of personal branding, and how to develop a branding plan.

This infographic looks at the key features of some of the top marketing blogs, which may help you decide what you need.

Both Facebook and Twitter have made new video content announcement this week, which are worth noting for marketers.

Snapchat is collaborating with both Apple and Google on projects - could they be partnerships to watch in future?