Business Tips

Which video platform is best for your online marketing efforts? Here's a listing of the pros and cons of each.

A brand style guide ensures consistency across platforms, helping establish your brand.

In a new 'Focus on Customer Service' podcast, Dan Gingiss speaks with Joey Coleman, a customer experience expert and keynote speaker.

While new platforms generate buzz, Facebook continues to dominate the social landscape - which is important to note for marketers and publishers alike.

'Growth hacking' is essentially using add on tactics to boost your performance. Here are some key tips that can help.  

In a new Social Business Engine podcast, Bernie Borges speaks with Melanie Deziel, founder of The Overlap League.

Color can play a big part in driving audience response - this infographic provides an overview of the psychology of color in branding.

Quora has opened up it's own self-serve ad platform, adding another consideration for social media marketers. 

Testimonials can have a big impact, and it's important you're utilizing them in optimal ways to maximize their benefits

Facebook has published a new report on beauty industry trends, which includes a range of key insights into evolving shopper behaviors.