Business Tips

This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions [...]

Instagram is adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app.

Facebook added some new tools to their 'M Suggestions' options, including recommended GIFs and the ability to book movie tickets.

Are you utilizing all possible avenues to boost your social media presence? Contributor Dhariana Lozano has some tips. 

This infographic looks at some key Google search trends to watch - particularly relevant as you go about planning your strategy for 2018. 

Pinterest is adding thousands of new ad targeting categories through their new 'Taste Graph' framework.

Retargeting is one of the most effective social media ad options - here's an overview of your various retargeting tools.

This infographic provides a listing of key video consumption stats, underlining the video content shift. 

Snap Inc. has announced a new group of creative partners and courses to help advertisers make better snap ads.

Facebook is adding more tools to indicate when users are online in order to prompt real-time engagement.