3 Tactics Tito’s Handmade Vodka Used to Increase Organic its Social Audience by 43%

Here's how Tito's Handmade Vodka grew its Twitter and Instagram communities by 43.5% and 12.6%, respectively, within four months.

Here are some key tips to help you maximize your reach and engagement on Facebook. 

Influencer marketing can be effective, but choosing the right influencers for your goals is key.

Selecting a Preferred Audience for your Facebook Page can help Facebook better determine your key audience.

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Sharon Feder, Chief Digital Officer at Watch Entertainment

Here's a framework to organize the metrics by which you can measure the impact and performance of your social media marketing efforts.

Proximity and geo-location targeting can greatly improve the relevance and resonance of your campaigns.

Here are three simple social media marketing tips you should consider in your strategy.

Social selling requires cross-division co-operation and participation - which can pose unique challenges.

Snapchat has made a series of small changes, all of which could be leading to bigger things in future.