Periscope Bringing Snapchat-Like Video Masks to Streams

Periscope has unveiled its own version of video masks, similar to Snapchat's Lenses.

Being able to measure emotional responses will with no doubt lead to the biggest paradigm shift in the history of marketing.

Here at Social Media Today we are committed to bringing our readers fresh ideas from the greatest minds in Social Media. The Ask SMT series brings our influencers together to explore [...]

Content curation can be a great way to boost your overall content strategy - here are some tips on how to maximize your curation efforts.

This infographic outlines why an editorial calendar app provides insights and capabilities that make it an indispensable tool for serious content marketers.

Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.

Snapchat's upping its ads game, meeting with agencies to showcase its latest offerings to help marketers tap into the platform's huge Millennial audience base.

Here are five easy ways to maximize your seasonal marketing efforts on Facebook. 

Pinterest has released new data on the latest holiday season gift trends.

With younger audiences losing interest in anything static, 360° videos are an interesting step forward in terms of content innovation.