How to Use the Top Social Media Channels’ Targeting Features to Reach Your Audience

“If you build it they will come” might work for baseball movies, but it doesn’t cut it when it comes to a social media strategy.

On Tuesday, Social Media Today hosted a Twitter Chat discussing The State of Twitter. This post collects much of that conversation so that our readers can go back and see what some of the people [...]

There are certain social media marketing metrics that need to be clarified to ensure you're on the right track.

The challenge of mobile marketing remains the same: How should you insinuate your work into the lives of other people without mistreating them?

BuzzFeed's food channel Tasty is one of the most popular Pages on Facebook. Here's a look at how they achieve their success.

"You don’t have to brag when you brand yourself, and you certainly don’t have to turn into an awful caricature that no one wants to work with."

This new infographic outlines 115 social media facts and figures. And they may just open your eyes as to how social platforms have evolved.

In a new Social Business Engine podcast, Bernie Borges speaks with Chris Rudolph, Business Accelerator Program Director at DreamBank.

Facebook has posted it's Q3 2016 earnings result, with solid gains across the board.

LinkedIn has launched a new salary comparison tool which will further underline their data capacity and evolution.