LinkedIn Courts Small Businesses with New Program

LinkedIn has announced a new program to encourage more small businesses to the platform. 

In order to maximize the outreach potential of social media, you need to understand how your target audience are using social platforms.  

There are a lot of 'thought leaders' in the online world, but what does that attribution actually mean?

PayPal has announced a new integration with Facebook which will enable people to use PayPal as a payment option across more of Facebook’s commerce experiences, including [...]

There's a heap of great tools that can help streamline your business management process. This infographic outlines 10 to consider.

The time has come for luxury fashion brands to embrace data-driven marketing and strategy.

Sharing certain types of content on social media can have negative impacts on your branding efforts. Here are some examples of content types to avoid.

Human beings are wired for visual content. For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and [...]

Tivoli Gardens in Copenhagen has come up with an innovative new Halloween campaign which utilizes social media and augmented reality elements. 

Live-streaming is the social trend of the moment - here are five tools you can use to tap into this new content shift.