New Report Looks at Optimal Hashtag Use on Twitter, Instagram and Facebook

A new report has highlighted the latest hashtag best practices, with longer tags performing well. 

A recent study found that most content published online generates little to no results. In this post, Barry Feldman outlines what he thinks the problem is, and how to solve it.

Twitter’s UK arm has put together a couple of interesting graphs that examine overall tweet volumes from the 2015 holiday season.

Content curation is an important and valuable tool for your online marketing efforts, but it should never take on the most prominent role in your process. Here's why.

Content marketing inevitably requires editing. And even if English grammar isn't your focus, you can still become a great editor - here are some tips.

How can you use social media to boost customer loyalty? Karen Yankovich provides seven tips in this post. 

In a new episode of the Social Zoom Factor podcast, Pam Moore offers tips and advice on how to create great, original content - and why that's important. 

Facebook is adding new features to Instant Articles to make them a more attractive option for publishers.

Knowing your audience is critical to maximizing the success of your marketing efforts. Here are three free tools that can help. 

With billions of messages and articles are shared on the web every day, how do you sort through the social noise and identify relevant discussions about your company, products [...]