How to Get More Customers with the Lost Art of Case Studies

Case studies are often dull and boring, but they don't have to be. Here are five tips on how to revitalize your case studies and maximize their revenue-generating potential.

In a new podcast, Jorgen Sundberg speaks with Elizabeth Jurewicz from Rackspace about the methodology of employee advocacy

Social media is a powerful tool, but over-reliance on any platform can be risky, as explained in this post from contributor John Nemo.

Social media can be a great way to build your personal brand - this infographic outlines how you can go about doing just that. 

LinkedIn has unveiled a new set of tools to provide additional personalization and functionality within the app.

Late last week, Snapchat announced two functional updates that both seem somewhat at odds with the app’s wider monetization strategy. 

Here’s what you need to know to get started with Facebook Lead Ads for B2B.

While most brands realize the potential of LinkedIn, not all of them are tapping into it - following these notes may help underline the case as to why you need to be on it, and how to use [...]

What can a white paper do for your organization? It can leverage thought leadership and show expertise. It can help build relationships. It can inform and persuade prospective advocates, members, [...]

In a new "Social Zoom Factor" podcast, Pam Moore examines the concept of thought leadership, and how social can be used to build your, or your brand's, profile