Facebook Adds New Birthday Video Tool to Prompt More Personal Sharing

With Facebook looking to promote more personal sharing on the network, birthdays appear to be their next element of focus.

TrackMaven has released a new report which examines the social performance of more than 40,000 brands across the four major social platforms.

There's no denying social selling is all the buzz these days, but less talked about is how to actually socially sell. 

You may need to re-think that Olympic Games marketing strategy you had planned.

According to LinkedIn, "Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building [...]

Here are seven ways you can optimize Instagram to gain new followers and market your business on this ever-growing, image-sharing network.

Here's a look at some of the best social media campaigns of 2016 thus far, with notes on how you can implement your own variation of each.

Audio transcription services can be a helpful way to scale your content strategy, enabling you to get more done in less time.

How can a global leader of PR software use social media innovation to cut through the noise?

Facebook has released it's Q2 2016 numbers - and once again, they're impressive.