3 Ways Your Local Business Can Take Advantage of Pokémon GO

If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in.

Having access to more data via social is powerful, but to truly maximize social data, you first need to outline your key objectives, then match the data points against those KPIs.

In a new episode of The Social Zoom Factor podcast, Pam Moore looks at the key foundations and processes required to create and manage an effective business blog.

So how are businesses utilizing Facebook Live? Here are 8 examples of how small businesses are using live-streaming over summer.

The latest research on how people are getting their updates about the US Presidential Campaign highlights the rising important of social media channels.

Facebook has announced a set of new features for live, including full-screen mode, longer session time and the ability to hide reactions and comments.

Facebook Messenger is now being used by over 1 billion people every month, a significant growth milestone for The Social Network.

If your read my posts on a regular basis you will have already picked up that I think patient engagement – proper two-way dialogue and not just didactic communication – is critical [...]

It's mid-July already, that means it's time to start thinking about the upcoming holiday season. To help, Facebook's released a new set of data insights to help plan your outreach efforts.

Twitter is opening up the account verification process, giving all users a chance at getting one of those prestigious blue checkmarks on their profile.