5 Reasons Successful Brands Use Influencers

The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.

Somewhere along the way, the digital marketing field has lost sight of the true value in marketing. 

Getting there isn’t easy, but a well-designed advocacy program is one is where your employees want to promote your brand. Here’s some tips on how to do it.

The major platforms are working to secure new deals to broadcast exclusive programming, deals which could take live-streaming to the next level.

The power of focus is simply this: When you understand what you really want, you find you can accomplish anything with little to no distraction.

Facebook’s testing a few new desktop Page layout options, putting more focus on the cover images and call to action buttons. 

This infographic looks at the essential elements of growth hacking and building your brand using online channels.

Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve [...]

How much does content marketing cost and what factors do you need to keep in mind? In this post, Barry Feldman outlines some of the most common factors. 

Latest reports have suggested that Vine has seen a mass exodus of some of their most experienced staff, which could be a sign of larger problems at the app.