8 Ways to Generate More Exposure on LinkedIn

LinkedIn offers great business potential, but very few people actually utilize the network to maximum effect. Here are some tips on how to make the most of LinkedIn.

Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.

Looking for a good social media read for the summer? Here are five top books on social media and content marketing to consider.

Facebook hoaxes seem to run in cycles where they re-appear again every nine months. Here are some of the more common scams, and the truth behind them.

How much time should you be spending on social media marketing, and how should you allocate that time? 

Twitter recently launched a new app called ‘Engage’ to make is easier for users to evaluate their analytics and make the appropriate strategic adjustments.

How will Facebook's latest algorithm change impact on marketers? Contributor Steve Baldwin provides his insights in this post.

While there's no definitive 'better' option when comparing SEO and Facebook marketing, this infographic from Boostlikes does provide some interesting comparative measures to consider.

In a new 'Social Zoom Factor' podcast, Pam Moore discusses the truth about Facebook advertising, and what people need to know to truly maximize their Facebook ad efforts.

What can fashion analysis in social media tell us about ourselves?