How to Incorporate Facebook Live in Your Social Media Marketing

Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect. 

With Facebook organic reach declining, the need to find creative ways to boost your audience exposure is greater than ever. Here are some tips. 

The basic structure of nonprofits - member-based, donation-backed, humanitarian-focused - provides a unique opportunity to put social media to good use.

As part of the ongoing evolution of Facebook Messenger, The Social Network has today announced a re-vamp of your Messenger home screen. 

User-generated content can be a highly effective way to share your brand message through social media. Here are some examples of brands that are using UGC to great effect. 

This week, Microsoft purchsed LinkedIn for a cool $26 billion. Here's why it's a win-win, game-changing move for both parties - and professionals worldwide.

If you're looking to maximize your use of LinkedIn, here are six tips on things to avoid from contributor Karen Yankovich.

Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating [...]

Messenger is no longer just a chat app, but an entire communications ecosystem all contained within an app-like structure that resides inside your mobile phone.

Does your LinkedIn page bring you a steady stream of prospects? If not, it may be time for a refresher on how to use LinkedIn to maximize how it works for you.