Influencer Marketing is a Collaboration Not a Transaction

There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…

Facebook has released the results of a new study incorporating the responses of more than 1,700 female beauty buyers in the US, examining how social and online connectivity has changed their [...]

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Stacey Jaffe, their Managing Director of Social Media and Paid Ads at Teach For America.

Is social media a valuable tool for predicting the outcomes of elections? In a new 'Social Advocacy and Politics' post, Alan Rosenblatt investigates.

While having a huge budget will help in your content efforts, you can create great, impactful posts without spending a heap. Here are some tips. 

According to a recent study of over 3,000 Facebook Pages, conducted by SocialFlow, publishers on Facebook have seen a pretty dramatic drop in organic reach over the last couple of [...]

Nike recently launched a new "NikeLab x Football Nouveau" collection, designed by fashion identity Oliver Rousteing. What's been the response on social? LocalSpeak have ran [...]

Facebook's announced a new partnership with gaming company Blizzard to attract more gamers and gaming content to the platform - a move which could reap big benefits.

Looking to add Instagram into your social media marketing mix? Here are some key tips on how to create Instagram ads and maximize their performance. 

"Social media strategy is a vital part of your digital marketing efforts, but it needs to be recognized for what it is - a component of your overall marketing strategy."