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Looking to grow your Twitter following? Here are some key tips on how to do it from contributor Jordan Lore.

The 2016 Rio Olympics is in full swing, and the social media discussion has been intense thus far. Here's a listing of the most mentions athletes, events, and topics.

The Presidential debate has often veered into sill territory on social - but will such light-hearted content beat out serious political discussion every time?

While content creation is important, many businesses overlook the value of updating their previously publisher, strong performing posts.  

Snapchat has reportedly purchased recommendation app Vurb for around $110 million, which could see the ephemeral content platform move into search.

Twitter's providing a new ad option in the form of Promoted Stickers that users can attach to their photos.

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, [...]

This new infographic from SalesForce looks at social ROI and the various metrics and goals you can use to track your results.

When taking the helm of your brand’s voice on social media, should you address your fans and customers using the pronoun ‘I’ or ‘we?'

Instagram Stories may be a direct copy of Snapchat, but in some ways, it's already ahead - here are seven such reason why Instagram is better.