Archives

A recent study found that the majority of nonprofits are not maximizing their success on social because they're often focused on the wrong metrics.

Social media marketing can be a powerful way to boost your event marketing, with a range of tools and options available to help spread the message. 

Your LinkedIn profile is a critical exposure point for your personal brand and business - it's important to make it count.

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Katherine Morgan, the Social Media Manager at Herff Jones, to discuss how the student yearbook maker uses social [...]

The arrival of Instagram Stories came as a shock, but it's what Facebook and Snapchat do next that'll be most important.

Social media metrics can provide valuable insights, but knowing which ones you need to track, relative to your business objectives, is the only way to achieve true success.

LinkedIn local networking groups have a heap of business potential, and you should be using them. 

Instagram's new Stories versus Snapchat - how do they differ and what are the advantages. Pam Moore examines in this video post.

Google's shift to more mobile-focused search results has also lead to an increased emphasis on proximity-based data, which is not always a good thing.

Facebook is giving users in Canada and Brazil access to new MSQRD selfie lenses to celebrate the Olympics.