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Reaching the unreachable is a long-standing B2B sales challenge, but social media can help ease the connection process.

With Instagram releasing their Snapchat-cloning "Stories" functionality, there's been a lot of debate about the copycat strategy. But does that really matter to businesses?

Instagram Stories has already proven to be a popular feature for brands - here's how five businesses are using the new option. 

In case you hadn't heard, mobile optimization is important, especially considering the amount of search activity which now occurs via mobile.

LinkedIn has announced improvements to the search functionality on its mobile app, including hashtag support.

Facebook has announced a change to their Trending News section in response to recent accusations of systematic bias. 

Planning, creating, and publishing website homepage content presents the most difficult - and important - decisions a digital marketer must make.

Earlier this week, Facebook announced a number of improvements to its Slideshow format ads which enable businesses to use still and video content in an engaging format.

Facebook has released an update into their advances in image recognition AI, which may be closer to functional reality than you'd think.

What is influencer marketing and how can you use it to advantage? Onalytica's Joe Fields offers his thoughts in this post.