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Here's a simple process for identifying your audience's key news sources via Twitter data.

Here are some simple, easy to implement, strategies to get more leads from your Instagram efforts.

As the marketing landscape evolves, top marketing minds are growing with it. 

Twitter has added the ability to search for GIFs on platform, making it easier to get an understanding of how they're being used.

The once hugely popular anonymous social app Yik Yak has announced that it’s shutting down.

In a new Social Zoom Factor podcast, Pam Moore looks at some common influencer marketing missteps, and how to avoid them.

Facebook has released a new infographic outlining usage trends on Facebook and Instagram over summer.

Brandmuscle recently surveyed 2,139 local businesses to get some perspective on the most successful marketing tactics. 

Facebook has detailed it's latest efforts to crack down on disingenuous behavior - and it could impact your Page. 

Snapchat has made a change which will mean that Snaps uploaded from your Memories section will now no longer appear with a white border, denoting that they’re not current.