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Lead magnets are a great way to generate more leads. Contributor Bob Carver provides some tips on the essentials of great lead magnets.

Which is more important to focus on, social media marketing or SEO? Contributor Lilach Bullock provides some insights in this post. 

Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.

We asked out SMT Influencers for their insight on social media marketing metrics - and which are the most important.

Twitter's using a new bot system for their @support account, which provides some good insight into how Twitter bots work.

Pinterest has released a new infographic which provides an overview of their 175 million user strong audience.

This new infographic provides some context for the changes and challenges we can expect to see in social media this summer.

Facebook has announced a new set of tools to help small businesses make better use of the platform. 

In an excerpt adapted from his new book, Barry Feldman explains the importance of understanding the various media channels when building your personal brand.

Instagram has merged their disappearing messages into their regular messaging feed, bringing the function more in line with Snapchat.