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This infographic provides a key overview of the benefits of using Twitter for brands.

LinkedIn has added new lead generation ads to help cater to an increasingly mobile audience.

Twitter's change to the way it displays replies has raised the ire of many - so will they roll it back?

A social media strategy without goals is not a strategy at all - but having the right, attainable goals is the true key to success.

The team at WebPageFX have put together this new infographic which looks at how people use social media in the travel and holiday process.

Here's a comprehensive overview of the native advertising technology landscape, with a particular focus on social.

Pinterest has announced that it now has more than 175 million monthly active users, along with new Android and Samsung integrations.

In a new 'Social Zoom Factor'' podcast, Pam Moore looks at how to create an effective, realistic social media marketing strategy.

Twitter's added a new location-sharing option in DMs to improve customer service interactions.

This infographic looks at the application of marketing intelligence and insights, and the trials and tribulations companies encounter as they evolve their data-driven initiatives.