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Pinterest has introduced a new native video option for brands - here's how it works. 

Here are five important steps to creating a successful social media strategy in 2017.

This infographic reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Social proof can be a powerful marketing tool when used correctly. Here's some key notes from contributor Bryan Kramer.

Influencer marketing is often harder than people expect - here are four key steps to keep in mind.

In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Marifer Rodriguez, Senior Manager, Social Media Marketing at Pitney Bowes.

A new study has found that what people post on Instagram can be reflective of their mental state, which could lead to a new way to detect depression among users.

Bloggers can be an extremely valuable source of brand promotion. Here are some tips on how to connect and work with blog stars.

Reaching the unreachable is a long-standing B2B sales challenge, but social media can help ease the connection process.

With Instagram releasing their Snapchat-cloning "Stories" functionality, there's been a lot of debate about the copycat strategy. But does that really matter to businesses?