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A recent report suggested that Facebook's narrow ad targeting may not be an effective option - but is that true?

Establishing yourself as an authority in your field comes with a range of benefits. Here's some advice on how to do it from Melonie Dodaro.

Should you be using emoji in your e-mail marketing campaigns? This infographic outlines some key do's and don't's of emoji in e-mail.

To maximize the value of your online community, you need to understand why people would want to join and how to encourage activity. 

Ensuring your small business is visible in local search results is an important consideration for all modern marketers. This infographic outlines some of the key steps you need to keep in [...]

Working as a freelancer social media manager can help you develop in many ways - here are three key benefits.

Facebook has announced a range of new video metrics to help publishers better understand what's working (and what's not) in their video content.

This updated infographic lists all the keyboard shortcuts you need to know to streamline your social media activities. 

What will Microsoft's recent purchase of LinkedIn mean for the professional social network? Contributor Randy Milanovic explores in this post.

Here’s a small but important one – Instagram is currently testing a new ‘Save Draft’ option, enabling users to keep working on their compositions at a later [...]