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If you want to maximize your social media results, you need to have a clear understanding of your audience and purpose. Here are some key tips. 

Snapchat's added a new option called 'Geostickers', custom images which can be applied to Snaps taken within a certain city or region.

LinkedIn is making it's first foray into native video with a new Q and A style option for influencers. 

Instagram's adding a new feature which is exactly like Snapchat's "Stories". 

Does your social media presence have an impact on your search engine ranking? Contributor Julia McCoy examines in this post. 

To highlight the benefits of personalization, VMob has teamed up with Microsoft to produce this new infographic looking at some of the key stats and [...]

Trying to navigate your way across the content marketing landscape? In this post, Barry Feldman offers a range of important tips to help you in your process.

Donald Trump's tweets give us a window into his mind, access we've never before had with a Presidential candidate. 

Setting up your Facebook store is the easy part, getting social traffic to purchase your products is the tricky part.

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.