How Examine Built an Influencer Army Through Media Monitoring
Contributor Brittany Berger looks at how Examine.com has used social monitoring to build their presence.
Social Media Micro-Influencers: What Are They and Where do you Find Them?
Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business.
Integrating Social Media Across the Enterprise at Adobe [Podcast]
In a new episode of 'The Social Business Engine' podcast, Bernie Borges speaks with Lauren Friedman, Head of Social Business Enablement at Adobe.
10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy
Video content can help boost your marketing strategy, but sometimes it's not as easy to envision what type of video your brand should create.
eCommerce Marketing Trends to Watch Out for in 2017 [Infographic]
This infographic looks at some of the big shifts in the eCommerce marketing landscape, and what to watch, and plan, for, moving forward.
Snapchat’s Adding a New Content Search Option to Boost User Engagement
Snapchat's adding in a new discovery tool to help users uncover relevant Snap content.
Facebook’s Providing a New Personal Fundraising Option, Expanding Donate Buttons in Facebook Live
Facebook's adding in a new option for personal fundraising, and expanding access to options to collect donations within Facebook Live broadcasts
Twitter’s Changed the Default ‘Egg’ Avatar in Order to Encourage Users to Upload an Actual Photo
Twitter has announced that it’s changing its default ‘egg’ avatar to a new, gray silhouette.
