The Missing Piece of Your Employee Advocacy Program

With social employee advocacy on the rise, brands need to also be aware of the inherent risks that come with this new terrain. 

Less than a month after launch, Instagram Stories is now being used by a third of all users every day.

Everyone needs some help in their content marketing process every now and then. These 20 resources can provide the lift you need.

This new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in today’s social [...]

Pinterest has introduced a new native video option for brands - here's how it works. 

Here are five important steps to creating a successful social media strategy in 2017.

This infographic reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Social proof can be a powerful marketing tool when used correctly. Here's some key notes from contributor Bryan Kramer.

Influencer marketing is often harder than people expect - here are four key steps to keep in mind.

In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Marifer Rodriguez, Senior Manager, Social Media Marketing at Pitney Bowes.