Content Marketing: Understanding the Distributed Media Economy

With online platforms now looking to become hosts of content, as opposed to middlemen sharing links, the content landscape is changing.

Re-purposing your content can be a great way to maximize the value of your efforts.

To be effective with your social media marketing, you need to focus your efforts on what truly matters.

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Gay Gaddis, the Founder and CEO of T3, which is the largest woman-owned, independent advertising agency in the [...]

So if you can’t use Olympic hashtags to tap into the flood of social media discussion around the Games, what can you do?

Millennials now hold more purchasing power than any other generation, and as such, it's important that brands work to understand what appeals to this demographic

Social media marketing tools can make your life a lot easier - here are three worth considering.

American designer Christian Siriano is shaking things up in fashion, as reflected in the social media discussion around his most recent creations. 

Reddit's looking open up it's ad options through new 'Sponsored Posts', which will better enable brands to tap into the on-platform discussion.

To get a better handle on the opportunities of influencer marketing, Tapfluence recently commissioned Altimeter to conduct a study of more than 1,700 [...]